Can culture work for impact investors?
Boncerto’s Peter Cafferkey participates in roundtable discussion on culture and investment at the IF Innovation Award Ceremony, Vienna, Austria.
More than 15 different projects were long listed at the inaugural IF Innovation Awards which took place in Vienna on 7 September 2021.
The prize offers €50,000 to one company which develops:
New business models which provide culture with financial independence
Distribution models which broadens access to cultural experiences while upholding authentic experiences.
Organised by the Immaterial Future Association, the Awards form part of their work to “develop new definitions and metrics for humanity’s growth, free of material constrains, and redefine culture as an actor of this new immaterial growth vector”.
IF Innovation Award 2021
This year’s winner was Roots Studio, which works with the creative unseen, communities rich in cultural heritage around the world to digitise their cultural works as IP into an online library for licensing. Their work has been them work with indigenous communities around the world, and they act as a bridge between the world’s of fashion and indigenous art.
Image: Roots Studio (blog).
Panel discussion
Alongside the Award ceremony, a panel discussion on the role of impact investing also took place, with Boncerto’s Peter Cafferkey joining speakers from Impact Hub Vienna, the Immaterial Future Association, SpeedInvest, Media Deals, and Sony Music, together with several of the Award finalists.
Discussions in the lively debate focused on the role of investors, philanthropists and government; the lack of culture in the development of SDGs; the development of cultural impact metrics; and the need for supporting networks. You can read a summary of the discussions over on LinkedIn.
Image: Peter Cafferkey at the IF Innovation Awards.
